Google Commerce Amazingly Improves E-Commerce
With the holiday season speedily nearing, great offers and discounts have started popping up everywhere. As a smart shopper, you would want to grab those offers while you can instead of waiting till the prices go up shamelessly high.
Noticing this trend, online retailers expect and experience a huge spike in traffic this time of the year.
Good news for online buyers and sellers both, that Google just announced Google Commerce which makes e-commerce searching amazingly easy.
“Google Commerce Search includes a built-in spellchecker and synonyms so if visitors can’t remember exactly how to spell the particular toy or perfume or anything else they’re hunting for, Google Commerce Search will make some suggestions.” However these steps only ensure to provide the customer with the options he’s looking for; the decision to buy ultimately lies with the customer.
Google Commerce improves e-commerce, particularly for online retailers, because it:
- Enables visitors to find the right products faster
- Filters results by category, price, brand or other attributes
- Provides user-friendly spelling options and synonyms
- Increases website conversions and online sales
- Boosts and promotes chosen products within search results
- Deploys search solutions in days, and scale effortlessly
- Customizes, tracks, and optimizes performance
If you’re an online retailer, here are the steps you should take to benefit from Google Commerce:
“Step 1: Submit your product data to the Google Merchant Center and Google Product Search. Visit to upload your items via data feeds, direct uploads, or use Google’s API.
Step 2: Customize the look and feel of your on-site search engine. Log into the administrative console to manage product promotions, upload synonym dictionaries, and control parametric search options.
Step 3: Analyze your site’s traffic and search effectiveness. View custom reports on top queries, special feature usage and more.”
Google Commerce is yet another innovative venture for Google.
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